Mktg 3701principles - Study guides, Class notes & Summaries

Consumer Decision - Making Process - a five-step process used by consumers when buying goods or services Consumer Behavior - processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use. Need Recognition - result of an imbalance between actual and desired states Want - recognition of an unfulfilled need and a product that will satisfy it S...

MKTG 3701(Principles of Marketing) CHAPTERS 1-20 QUESTIONS AND ANSWERS (Latest Update 2024). MKTG 3701(Principles of Marketing) CHAPTERS 1-20 QUESTIONS AND ANSWERS (Latest Update 2024). MKTG 3701(Principles of Marketing) CHAPTERS 1-20 QUESTIONS AND ANSWERS (Latest Update 2024). MKTG 3701(Principles of Marketing) CHAPTERS 1-20 QUESTIONS AND ANSWERS (Latest Update 2024). MKTG 3701(Principles of Marketing) CHAPTERS 1-20 QUESTIONS AND ANSWERS (Latest Update 2024). MKTG 3701(Principles of Marketing) ...

According to your text, what is the most basic concept in marketing?A. satisfying the needs of stakeholders B. streamlining production costs to generate maximum profits C. determining the difference between consumer needs and wants D. determining the best advertising outlet for a product E. getting all members of an organization to agree on a marketing plan ANS: - determining the difference between consumer needs and wants All of the following are elements contained in the 4 Ps of t...

Consumer Decision - Making Process - a five-step process used by consumers when buying goods or services Consumer Behavior - processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use. Need Recognition - result of an imbalance between actual and desired states Want - recognition of an unfulfilled need and a product that will satisfy it S...

According to your text, what is the most basic concept in marketing?A. satisfying the needs of stakeholders B. streamlining production costs to generate maximum profits C. determining the difference between consumer needs and wants D. determining the best advertising outlet for a product E. getting all members of an organization to agree on a marketing plan ANS: - determining the difference between consumer needs and wants All of the following are elements contained in the 4 Ps of t...