logo-home
logo

Mktg 3340 flashcard - Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Mktg 3340 flashcard? On this page you'll find 1 study documents about Mktg 3340 flashcard.

All 1 results

Sort by

MKTG 3340 FLASHCARD (VERIFIED)

  • MKTG 3340 FLASHCARD (VERIFIED)

  • Exam (elaborations) • 10 pages • 2024
  • Alternative Growth Strategies: Marketing Penetration - increase of sales of current products in existing markets, focus on advertising, promotion, and price reductions Alternative Growth Strategies: Market Development - sell existing products to new markets (demographic segments or geographic markets) focus on distribution Alternative Growth Strategies: Product Development - sell a new product to current markets (often brand extensions) ex: starbucks introduces new summer ...
    (0)
  • $10.99
  • + learn more