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Mktg 3104 exam 2 - Study guides, Class notes & Summaries

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MKTG 3104 Exam 2 questions with correct answers 2024

  • MKTG 3104 Exam 2 questions with correct answers 2024

  • Exam (elaborations) • 3 pages • 2024
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    • MKTG 3104 Exam 2Dynamics of World Trade - correct answer Global Perspective: value of world trade has doubled; products and commodities- 80% of world trade; services- 20%; trade feedback effect; countertrade US Perspective: GDP; Balance of Trade Protectionism Hinders World Trade - correct answer hinders when countries raise prices and limit supply through tariff and quota policies protectionism-> tariffs/quotas-> increase prices/limit supply-> decrease world trade Marketing ...
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MKTG 3213- EXAM 2 – QUESTIONS AND ANSWERS, MKTG 3104 EXAM #3 Qs&As 2024 & Marketing Exam 1 (Chapters 1-4) Review Q&A

  • MKTG 3213- EXAM 2 – QUESTIONS AND ANSWERS, MKTG 3104 EXAM #3 Qs&As 2024 & Marketing Exam 1 (Chapters 1-4) Review Q&A

  • Package deal • 3 items • 2024
  • MKTG 3213- EXAM 2 – QUESTIONS AND ANSWERS 1. What are the two functions of a brand? - ANS-identify and differentiate 2. What are the two parts that make up a brand? - ANS-Brand Name and Brand Mark 3. Seeing a brand can cause consumers to automatically think of the attributes of the firm. - ANSTrue 4. A "brand" is confined to the physical name or l
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