Mkt415 topic 8 - Study guides, Class notes & Summaries
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MKT 415 Topic 8 Assignment; Benchmark - Marketing Campaign
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MKT 415 Topic 8 Assignment; Benchmark - Marketing Campaign
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MKT 415 Promotion and Advertising Topic 8 Assignment Benchmark - Marketing Campaign Grand Canyon
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Description: 
 
The purpose of this assignment is to develop a campaign to promote a special event for a familiar local company. Create a campaign (1,500-2,000 words) for a familiar event. Brainstorm to identify campaigns that would be practical for the requirements of this assignment. 
 
This campaign could be a one-day event, a weekend event, or a weeklong event. Be specific on the details, including timeline, location, promotion, and budget for the event. Address the target audience, the appr...
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MKT 415 Topic 8 Assignment; Benchmark - Marketing Campaign
- Other • 12 pages • 2023
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MKT 415 Topic 8 Assignment; Benchmark - Marketing Campaign
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MKT 415 Topic 8 DQ 2
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Topic8 DQ2 
 
Discusstheroleofethicsinadvertisingandpromotion.Howdoethicalconsiderationsdifferfromlegalconsiderationsindevelopinganintegratedmarketingcommunicationsprogram?Provideanexample.
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MKT 415 Topic 8 DQ 1
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Topic8 DQ1 
 
Honalorlocalbrand?Provideanexample.
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MKT 415 Promotion and Advertising Topic 8 DQ 1 Promotional Prog for Global, Regional and Local- Grand Canyon
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How would the planning of a promotional program differ for a global brand versus a regional or local brand? Provide an example.
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MKT 415 Promotion and Advertising Topic 8 DQ 2 Ethics in Advertising and Promotion Grand Canyon
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Discuss the role of ethics in advertising and promotion. How do ethical considerations differ from legal considerations in developing an integrated marketing communications program? Provide an example.
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MKT 415 Topic 8 DQ 2
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MKT 415 Topic 8 DQ 1
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