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Mkt415 dq 2 - Study guides, Class notes & Summaries

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MKT 415 Topic 6 DQ 2

  • MKT 415 Topic 6 DQ 2

  • Other • 4 pages • 2023
  • Available in package deal
    • Topic 6 DQ2 Howhassocialmediaimpactedpublicrelations?Giveexamplesthatshowthisimpact.
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MKT 415 Topic 7 DQ 2

  • MKT 415 Topic 7 DQ 2

  • Other • 3 pages • 2023
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    • Topic7 DQ2 Discussthedifferencesbetweenpretestingandposttesting.Whataretheadvantagesofeach?Aretheredisadvantages?Whyorwhynot?
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MKT 415 Topic 2 DQ 2

  • MKT 415 Topic 2 DQ 2

  • Other • 2 pages • 2023
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    • Topic2DQ2 Discuss why companies use their founder, president, or CEO as an advertising spokesperson.Whataretheprosandconsofthispracticeforbothmajorcorporationsandsmallercompanies,suchasalocalretailer?
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MKT 415 Topic 8 DQ 2

  • MKT 415 Topic 8 DQ 2

  • Other • 2 pages • 2023
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    • Topic8 DQ2 Discusstheroleofethicsinadvertisingandpromotion.Howdoethicalconsiderationsdifferfromlegalconsiderationsindevelopinganintegratedmarketingcommunicationsprogram?Provideanexample.
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MKT 415 Topic 4 DQ 2

  • MKT 415 Topic 4 DQ 2

  • Other • 2 pages • 2023
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    • Topic4 DQ2 Assumeyouwereonthecommitteeforalocallibrary.Whatwouldyourecommendtoincreaseinterestinthelibraryandusageofitsservices?Providedetailtosupportyourdecision.
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MKT 415 Topic 3 DQ 2

  • MKT 415 Topic 3 DQ 2

  • Other • 2 pages • 2023
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    • Topic3DQ2 Goto YouT.Findan exampleof a highly viewedvideo (commercial).Whyis itsopopular?
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MKT 415 Topic 5 DQ 2

  • MKT 415 Topic 5 DQ 2

  • Other • 2 pages • 2023
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    • Topic5 DQ2 Whataresomeexamplesofdigitaladvertising?Whataretheadvantagesofthistypeofadvertising?Whataresomedisadvantages?
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MKT 415 Topic 2 DQ 1

  • MKT 415 Topic 2 DQ 1

  • Other • 2 pages • 2023
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    • Topic2DQ1 Whyisconsumerbehaviorandinsightimportantforadvertisingandpromotion?
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MKT 415 Topic 1 DQ 2

  • MKT 415 Topic 1 DQ 2

  • Other • 2 pages • 2023
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    • Topic1DQ2 Explainthebenefitsofanintegratedmarketingcommunications(IMC)strategy.
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MKT 415 Promotion and Advertising Topic 4 DQ 2 Local Library and its Services Grand Canyon

  • MKT 415 Promotion and Advertising Topic 4 DQ 2 Local Library and its Services Grand Canyon

  • Other • 2 pages • 2023
  • Available in package deal
    • MKT 415 Topic4 DQ2 Assume you were on the committee for a local library. What would you recommend to increase interest in the library and usage of its services? Provide detail to support your decision.
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