Mkt 475 quiz 10 - Study guides, Class notes & Summaries

Strategic Marketing Test Quiz 10 Question 1 3 out of 3 points Which of the following is a danger of using a marketing dashboard? Selected Answer: The dashboard contains metrics only relevant to assessing past performance. Correct Answer: The dashboard contains metrics only relevant to assessing past performance.  Question 2 3 out of 3 points _____ is a formalized management control system that implements a given business unit strategy by means of activities across four areas: f...

Question 1 3 out of 3 points Which of the following is the final step in selecting the distribution strategy? Selected Answer: Selecting the channel configuration Correct Answer: Selecting the channel configuration  Question 2 3 out of 3 points Often customers shop for information in one channel, then defect from that channel to make the purchase in another medium. This process is referred to as _____. Selected Answer: channel surfing Correct Answer: channel surfing  Q...

Question 1 3 out of 3 points Which of the following is a danger of using a marketing dashboard? Selected Answer: The dashboard contains metrics only relevant to assessing past performance. Correct Answer: The dashboard contains metrics only relevant to assessing past performance.  Question 2 3 out of 3 points _____ is a formalized management control system that implements a given business unit strategy by means of activities across four areas: financial, customer, internal busine...

Question 1 3 out of 3 points Which of the following is the final step in selecting the distribution strategy? Selected Answer: Selecting the channel configuration Correct Answer: Selecting the channel configuration  Question 2 3 out of 3 points Often customers shop for information in one channel, then defect from that channel to make the purchase in another medium. This process is referred to as _____. Selected Answer: channel surfing Correct Answer: channel surfing  Q...

Strategic Marketing Test Quiz 10 Question 1 3 out of 3 points Which of the following is a danger of using a marketing dashboard? Selected Answer: The dashboard contains metrics only relevant to assessing past performance. Correct Answer: The dashboard contains metrics only relevant to assessing past performance.  Question 2 3 out of 3 points _____ is a formalized management control system that implements a given business unit strategy by means of activities across four areas: f...