logo-home
logo

Mkt 3400 - Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Mkt 3400? On this page you'll find 4 study documents about Mkt 3400.

All 4 results

Sort by

Mkt 3400 - Final exam study guide

  • Mkt 3400 - Final exam study guide

  • Summary • 7 pages • 2024
  • This is a comprehensive and detailed study guide on Final exam for Mkt 3400. Quality stuff!! U'll need it!!
    (0)
  • $12.99
  • + learn more
Chapter 14—Public Relations, Sales Promotion, and Personal Selling

  • Chapter 14—Public Relations, Sales Promotion, and Personal Selling

  • Exam (elaborations) • 43 pages • 2023
  • Chapter 14—Public Relations, Sales Promotion, and Personal Selling 175 questions (28 true/false, 130 multiple choice, 17 essay) TRUE/FALSE 1. Publicity consists of programs developed by a company to capitalize on the factors that will enhance the firm's image and minimize those that generate negative images. ANS: F PTS: 1 REF: 442 OBJ: 14-1 TYPE: Def The statement describes public relations. Publicity is the outcome of these public relations efforts. TOP: AACSB Reflective Thinking| TB&E Model...
    (0)
  • $13.49
  • + learn more
Chapter 13-Marketing Communications and Advertising 244 questions (36 true/false, 178 multiple choice, 30 essay) | 100 % Verified Answers, Already Graded A

  • Chapter 13-Marketing Communications and Advertising 244 questions (36 true/false, 178 multiple choice, 30 essay) | 100 % Verified Answers, Already Graded A

  • Exam (elaborations) • 63 pages • 2022
  • TRUE/FALSE 1. Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response. ANS: T PTS: 1 REF: 396 OBJ: 13-1 TYPE: Def TOP: AACSB Communication| TB&E Model Promotion 2. The promotional mix is the combination of promotional tools used to reach the target market and fulfill the organization's overall goals. ANS: T PTS: 1 REF: 396 OBJ: 13-1 TYPE: Def TOP: AACSB Communication| TB&E Model C...
    (0)
  • $12.49
  • + learn more
Chapter 14—Public Relations, Sales Promotion, and Personal Selling 175 questions (28 true/false, 130 multiple choice, 17 essay) | 100 % Verified Answers, Already Graded A

  • Chapter 14—Public Relations, Sales Promotion, and Personal Selling 175 questions (28 true/false, 130 multiple choice, 17 essay) | 100 % Verified Answers, Already Graded A

  • Exam (elaborations) • 43 pages • 2022
  • TRUE/FALSE 1. Publicity consists of programs developed by a company to capitalize on the factors that will enhance the firm's image and minimize those that generate negative images. ANS: F PTS: 1 REF: 442 OBJ: 14-1 TYPE: Def The statement describes public relations. Publicity is the outcome of these public relations efforts. TOP: AACSB Reflective Thinking| TB&E Model Strategy 2. Lobbying, product publicity, and crisis management are all functions of public relations tools. ANS: T PTS: 1 ...
    (0)
  • $13.49
  • + learn more