Mkt 3013 exam 2 - Study guides, Class notes & Summaries

MKT 3013 Exam 2 Business Questions And Answers Marketing research - ANS-the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions What is the purpose of marketing research? - ANS-reduce the risk of and thereby improve marketing decisions steps of a marketing research project - ANS-1. define the problem 2. develop the research plan 3. collect relevant information 4. develop findings 5. take marketing actio...