Mkt 3010 - Study guides, Class notes & Summaries

MKT 3010 Exam Questions & Answers Business to Business Marketing (B2B) - CORRECT ️️ the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers B2B vs. B2C - CORRECT ️️ going to publix and buy lemons to make lemonade vs. going to publix and buy lemons to make lemonade that will be used to make lemonade in a stand B2B Markets - CORRECT ️️ res...

Define marketing and identify the diverse factors that influence marketing actions. - ANSWER marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. this definition relates to 2 primary goals of marketing: discovering the needs of prospective customers and satisfying them. explain how marketing discovers and satisfies con...

Define marketing and identify the diverse factors that influence marketing actions. - ANSWER marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. this definition relates to 2 primary goals of marketing: discovering the needs of prospective customers and satisfying them. explain how marketing discovers and satisfies con...

a Which of the following is not a pricing constraint? a. social responsibility impact the product has on society b. competitors' prices c. newness of the product or stage in its product life cycle d. cost of changing prices and the time period they apply e. single versus a product line a All of the following are examples of a price except a. a tax. b. a salary. c. a fare. d. wages. e. dues. Brainpower Read More Previous Play Next Rewind 10 seconds Mov...

MKT 3010 final exam study questions GSU personal selling is more appropriate than mass selling when: - CORRECT ️️ immediate feedback is desirable sales promotion activities: - CORRECT ️️ try to stimulate interest, trial, or purchase by final customers or others in the channel in large firms that have many specialists to handle each promotion method, sales managers are primarily concerned with: - CORRECT ️️ managing personal selling the advertising manager at a cosmetics compa...

MKT 3010 GSU- Chapter 1 Exam Questions and Answers

marketing - Answer An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders marketing plan - Answer A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or pro forma income...

This is a comprehensive and detailed midterm exam study guide with notes from lectures. You'll need it!!

focuses on understanding consumer behavior which touches on value, the consumer decision making process, postpurchase behavior, and different types of consumer involvement. cultural influences on consumers is also discussed throughout the chapter.

discusses strategic planning for competitive advantage with specific focus on business units, alternatives, business missions, and the marketing mix