Mkt 300 eaton exam 2 - Study guides, Class notes & Summaries

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MKT 300 Eaton Exam 2
Other • 12 pages • 2024

Business Plan - Answer-is a written document that defines the operational and financial objectives of a business over a particular time, and defines how the business plans to accomplish those objectives Marketing Plan - Answer-is a document that includes an assessment of the marketing situation, marketing objectives, marketing strategy, and marketing initiatives Business Plan written for/includes - Answer-Written for: managers, investors, stakeholders Includes: Income statem...