Mk 3010 final exam study - Study guides, Class notes & Summaries

mk 3010 final exam study questions GSU with correct answers

personal selling is more appropriate than mass selling when: - ANSWER immediate feedback is desirable sales promotion activities: - ANSWER try to stimulate interest, trial, or purchase by final customers or others in the channel

personal selling is more appropriate than mass selling when: - ANSWER immediate feedback is desirable sales promotion activities: - ANSWER try to stimulate interest, trial, or purchase by final customers or others in the channel in large firms that have many specialists to handle each promotion method, sales managers are primarily concerned with: - ANSWER managing personal selling the advertising manager at a cosmetics company is tasked with the role of managing the company's publicity...