Mgt6311 - Study guides, Class notes & Summaries

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MGT6311 Final Exam Questions With Complete Solutions.

MGT6311 FINAL EXAM GUIDE WITH RESOURCES Benefits of Onsite Video - Create Buzz: create new awareness and interest via viral advocacy - Disseminate Information More Clearly: easier for a customer to see a product in action - Build product/service interest: Seeing and hearing a person talk can be a more engaging process - Entice Conversion/Purchase: help the influence of conversion or purchase - Providing Control: make it easy for users to control the video Onsite...

MGT6311Midterm Questions With Complete Solutions

MGT6311 Digital Marketing (2nd half of the semester) Final Exam Questions with 100% Correct Answers | Latest Version 2024 | Verified

MGT6311 Midterm Questions With 100% Accurate Answers 2024 1. What is the main purpose of marketing? - Correct Ans->creation and satisfaction of demand for a product or service (create a product that sells, vs. sell a product) 2. What is the main purpose of digital marketing? - Correct Ans->using the internet, social media, and other digital channels to drive demand 3. strategy - Correct Ans->set of ideas that outline how a product line/brand will achieve its objectives 4. tact...

MGT6311 Midterm Exam With Complete Solutions

What aspects of a video can be optimized for VSEO? - title, thumbnail, meta tags Give some strategies for VSEO - upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. How do users find new videos? - search engines, recommendations from friends/family, navigating to a URL, paid ads/promotions When should the CTA be included in a video promotion? -...

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