Mgt 8803 marketing pt2 - Study guides, Class notes & Summaries

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MGT 8803 - marketing pt2 Exam with Complete Solutions
  • MGT 8803 - marketing pt2 Exam with Complete Solutions

  • Exam (elaborations) • 8 pages • 2023
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  • Positioning & Differentiation - ANSWER--understanding customer's view -evaluating segment preferences -positioning techniques -differentiating the marketing mix Positioning - ANSWER-an approach that refers to how customers think about proposed and/or present brands in a market; the image your product/service has in the minds of your target customers Positioning Statement - ANSWER-For (our target market), (our brand) of all (product type) delivers (key benefits or point of differentiati...
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