Mgt 8803 marketing pt 3 - Study guides, Class notes & Summaries
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MGT 8803 - marketing pt 3 Exam 2023-2024
- Exam (elaborations) • 12 pages • 2023
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MGT 8803 - Marketing Pt 3 Questions With Correct Answers
- Exam (elaborations) • 10 pages • 2023
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Ideal Place Objectives - Answer product classes suggest place objectives 
place decisions have long-run effects 
place system may be complex 
 
Reasons for choosing direct channels - Answer -greater control 
-lower cost 
-internet makes direct distribution easier 
-direct contact with customers 
-quicker response or change in marketing mix 
-suitable intermediaries not available 
 
Sorting - Answer separating products into grades and qualities desired by different target markets 
 
Assorting - ...
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