Mgt 6311 midterm exam - Study guides, Class notes & Summaries
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MGT 6311 Digital Marketing UNIVERSTY OF PHOENIX AND GEORGIA INSTITUTE OF TECHNOLOGY EXAM SAMPLES
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MGT 6311 Digital Marketing Gatech SPRING Midterm EXAM STUDY GUIDE
MGT 6311 Digital Marketing Final Exam
MGT 6311 Digital Marketing Final Exam STUDY GUIDE
MGT 6311: Digital Marketing - Midterm Exam

MGT 6311 Digital Marketing- SPRING 2024 Final Exam
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MGT 6311: Digital Marketing - Midterm Exam Questions And Answers
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MGT 6311: Digital Marketing - Midterm Exam Questions And Answers 
Marketing - ANS-Creation and satisfaction of demand for a product or service. 
Digital Marketing - ANS-Utilizing the internet and other digital channels to drive demand for products 
and services 
Strategy - ANS-Set of ideas that outline how a product or brand will meet its objectives 
Tactic - ANS-A specific action or method that contributes to achieving a goal. 
Components of GOST strategy - ANS-Goals 
Objectives 
Strategies 
T...
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MGT 6311: Digital Marketing - Midterm Exam – Questions & Answers
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MGT 6311: Digital Marketing - Midterm Exam – Questions & Answers
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Package deal for MGT 6311 FINAL EXAM WITH 100% CORRECT ANSWERS 2023
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MGT 6311 (Digital Marketing) Midterm Exam with 100% Correct Answers 2023
MGT 6311 Final Exam with 100% Correct Answers 2023
MGT 6311 Final Exam with 100% Correct Answers 2023
MGT 6311 FINAL EXAM WITH 100% CORRECT ANSWERS 2023
MGT 6311 - Final Exam with 100% Correct Answers 2023

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MGT 6311 Midterm exam with correct answers
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MGT 6311 Midterm exam with correct answers
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MGT 6311 Midterm Exam Study Guide Graded A 2024
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What are the two biggest components of US ad spending, and how are they trending? 
 
What are the two biggest sources of online traffic, and how are they trending? 
 
How are budgets in the US changing per mobile, desktop, TV and digital? 
 
What are some of the drivers of digital marketing becoming more important? 
advanced customer targeting, more accurate measurement and attribution capabilities, the potential for greater efficiencies with metrics such as cost per lead and the opportunity ...
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MGT 6311 Midterm Questions And Answers 2022/2023// MGT 6311 - Final Exam Questions And Answers 2022/2023// MGT 6311 Midterm Questions And Answers 2022/2023//MGT 6311 Final Exam Questions And Answers 2022/2023 // MGT6311Final Exam 2022/ MGT 6311: Digital
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MGT 6311 Midterm Questions And Answers 2022/2023// MGT 6311 - Final Exam Questions And Answers 2022/2023// MGT 6311 Midterm Questions And Answers 2022/2023//MGT 6311 Final Exam Questions And Answers 2022/2023 // MGT6311Final Exam 2022/ MGT 6311: Digital Marketing - Final Exam// MGT 6311 final Questions And Answers 2022/2023// MGT 6311 - Final Exam
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MGT 6311 Midterm Exam Questions and Answers 2024
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Shift in marketing mix - Reach, effectiveness, and efficiency 
 
goal of marketing - to create a product/service that sells 
 
GOST hierarchy - Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - Customer, competitors, collaborators, company, context 
 
Customer marketing model - Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advocacy 
 
RFM - recency, frequency, monetary value (as a customer ...
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MGT 6311 MidTerm exam with verified answers
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MGT 6311 MidTerm exam with verified answers
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MGT 6311 Midterm Exam Questions and Answers (Graded A)
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MGT 6311 Midterm Exam Questions and Answers (Graded A)MGT 6311 Midterm Exam Questions and Answers (Graded A)MGT 6311 Midterm Exam Questions and Answers (Graded A) 
What is the main purpose of marketing? - ANSWER-creation and satisfaction of demand for a product or service (create a product that sells, vs. sell a product) 
 
What is the main purpose of digital marketing? - ANSWER-using the internet, social media, and other digital channels to drive demand 
 
strategy - ANSWER-set of ideas that ou...
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