Mejo 490 - Study guides, Class notes & Summaries

MEJO 490 Midterm UPDATED Actual Exam Questions and CORRECT Answers What does Ogilvy say are the characteristics of creative individuals? - CORRECT ANSWER- Observant They express part-truths Greater brain capacity Vigorous with psychic and physical energy Complex lives Contact with the Unconscious What does he believe is the role of the unconscious in the creative process? - CORRECT ANSWER- Best thoughts are created in the shower Original thinking isn't even verbal, it's groping o...

MEJO 490 Midterm PASSED Actual Exam Questions and CORRECT Answers know thyself movie clip - CORRECT ANSWER- the Matrix Your career is/isn't a linear path or strictly tied to your major - CORRECT ANSWER- isn't What is the highest form of knowledge? (it's all-encompassing and timeless) - CORRECT ANSWER- self-knowledge (know thyself

MEJO 490 final UPDATED Actual Exam Questions and CORRECT Answers How has the digital age made PR much more important? What is the distinction between paid and earned media? Why? - CORRECT ANSWER- Digital has made the flow of information almost instantly. This means that PR is more important bc you can gain or lose a reputation in a click. -Paid media = advertising -The brand has complete control over the product -Guaranteed placement -Earned media = PR -Filtered through a third pa...

MEJO 490 final exam questions and answers 2024 How has the digital age made PR much more important? What is the distinction between paid and earned media? Why? - Answer ️️ -Digital has made the flow of information almost instantly. This means that PR is more important bc you can gain or lose a reputation in a click. -Paid media = advertising -The brand has complete control over the product -Guaranteed placement -Earned media = PR -Filtered through a third party -Builds trust with th...

MEJO 490 final exam questions and answers 2023

MEJO 490 final exam

MEJO 490 final exam

MEJO 490 final exam

MEJO 490 final exam questions and answers 2023