Mejo 137 exam - Study guides, Class notes & Summaries

Define Public Relations a strategic communications process that builds mutually beneficial relations between organizations and their publics. Key Points of PR - A strategic communications process - Aims to build mutually beneficial relationships - A management function - Serves an organization and (to extent possible) its key public/stakeholder interests - Addresses issues/opportunities tied to competition and conflict - Built increasingly on two-way communications although one-wa...

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MEJO 137 PR Exam UNC (2023/2024) Rated A+ characteristics of PR -deliberate -planned -performance reflects policies -public interest -two way communication -management of competition/conflicts -operating on intangibles define PR the management of mutually influential relationships within a web of relationships comprised of stakeholders and organizations PR vs Advertising both- publicity tactics, rely on mass media to distribute content pr- little content control, free media sources, advocates,...

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