Mejo 137 - Study guides, Class notes & Summaries

MEJO 137: Exam 2 Questions and CORRECT Answers 2024/2025

MEJO 137 PR Final Exam Questions and CORRECT Answers 2024/2025

MEJO 137 PR Exam UNC (2023/2024) Rated A+ characteristics of PR -deliberate -planned -performance reflects policies -public interest -two way communication -management of competition/conflicts -operating on intangibles define PR the management of mutually influential relationships within a web of relationships comprised of stakeholders and organizations PR vs Advertising both- publicity tactics, rely on mass media to distribute content pr- little content control, free media sources, advocates,...

MEJO 137 Ad Exam Latest 2023 Graded A Factors of marketing (4 Ps) Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model Model of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and rational process AIDA based on assumption that people...

MEJO 137 Ad PASSED Actual Exam Questions and CORRECT Answers Factors of marketing (4 Ps) - CORRECT ANSWER- Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory

Final Exam: MEJO 137 Questions and CORRECT Answers 2024/2025

MEJO 137 Ad UPDATED Actual Exam Questions and CORRECT Answers Creative Brief - CORRECT ANSWER- A document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor and approved by the creative team of designers, writers, and project managers. Purpose of a creative brief - CORRECT ANSWER- A map that guides its target audience - the creative team - on how to best rea...

MEJO 137 PR Exam #1 Questions and CORRECT Answers 2024/2025

Mejo 137 PR final Questions and CORRECT Answers 2024/2025

MEJO 137 PR Exam UNC Questions and CORRECT Answers 2024/2025