Marketing 3010 - Study guides, Class notes & Summaries

GSU Marketing 3010 Exam 1 (Chp. 1-5) Which of the following represents the basic goal of the marketing concept? ANS -satisfying customers at a profit As part of its plans for long-term success, a company that manufactures frozen dinners focuses specifically on making a profit while using sustainably farmed ingredients and compostable packaging that both employees and customers can feel good about. Which of the following best describes the guidelines this company is using to measure its long-...

MARKETING 3010 EXAM #3 QUESTIONS AND ANSWERS why do firms create new products? - CORRECT ️️ changing customer needs market saturation managing risk through diversity fashion cycles improving business relationships what is the diffusion of innovation - CORRECT ️️ the process by which innovation spreads time of adaptation of the innovation factors affecting product diffusion - CORRECT ️️ compatibility, observability, trial ability, relative advantage compatibility - CORRECT ...

Marketing 3010 exam 2 with correct answers geographic segmentation - CORRECT ️️ the grouping of consumers on the basis of where they live demographic segmentation - CORRECT ️️ the grouping of consumers according to easily measured, objective characteristics such as age, gender, income, and education psychographics - CORRECT ️️ used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them ch...

Marketing 3010 Exam 2 (Kenneth white GSU) Questions and Answers Foreign Corrupt Practices Act - CORRECT ️️ a law passed by the US congress in 1977 that prohibits US firms from paying bribes to foreign officials NAICS Codes - CORRECT ️️ codes used to identify groups of firms in similar lines of business Outsource - CORRECT ️️ contract with an outside firm to produce goods or services rather than to produce them internally Negotiated Contract Buying - CORRECT ️️ agreeing to...

Marketing 3010 Chapter 1 Exam Questions and Answers Value - CORRECT ️️ The benefits a customer receives from buying a good or service. Marketing - CORRECT ️️ An organization function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Stakeholders - CORRECT ️️ Buyers, sellers, or investors in a company, community residents, and even citizens of ...

Marketing 3010 exam 2 with correct answers

MARKETING 3010 EXAM #3 QUESTIONS AND Answers

Marketing 3010 Exam 3 Questions and Answers Product - CORRECT ️️ Everything favorable/unfavorable a person receives in an exchange. Can be: Tangible, service, idea, or a combo of two or more Starting point of the marketing mix Good-Services Continuum - CORRECT ️️ Pure service (teaching) ------------- Pure good (salt) Most products fall in between these two. Restaurants are an example of being in the middle. 4 types of products - CORRECT ️️ Convenience and Shopping Specialt...

Marketing 3010 Exam 2 (Kenneth white GSU) Questions and Answers

Marketing the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing plan Written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or pro forma income (and other financial) statements...