Marketing 301 - Study guides, Class notes & Summaries

COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS) Assignment 04 (EXAMINATION PORTFOLIO) ASSIGNMENT 04 – EXAMINATION PORTFOLIO o No extensions of the due date will be granted as this is an examination portfolio. o The submission of the examination portfolio is compulsory. o The following assignment is your examination portfolio. To ensure that a brand is built in a consistent manner in the new marketing era, the elements of the IMC mix should be implemented to guarantee consist...

State of deprivation (phys: food, warmth, safety; social: belonging, affection; individual: knowledge, self-expression) correct answers Need Form that needs take as they are shaped by culture and individual personality correct answers Want Wants backed by buying power correct answers Demand Goal of any business. correct answers Stay in business/Maximize revenue/Market share Why is marketing extra important? correct answers Only major whose sole purpose/reason for being is revenue. Al...

DPR2605 Assignment 3 (ANSWERS) Semester 2 2023 - DISTINCTION GUARANTEED Answers, guidelines, workings and references ....................................................... Introduction [2.5] The introduction has to provide a general overview of each topic that was discussed in this assignment. While writing the introduction, a logical flow of ideas needs to be maintained. The introduction should not have been written in bullet format, but rather in essay format. 1. The original bri...

GSU Marketing 3010 Exam 1 (Chp. 1-5) Which of the following represents the basic goal of the marketing concept? ANS -satisfying customers at a profit As part of its plans for long-term success, a company that manufactures frozen dinners focuses specifically on making a profit while using sustainably farmed ingredients and compostable packaging that both employees and customers can feel good about. Which of the following best describes the guidelines this company is using to measure its long-...

MARKETING 301 MIDTERM EXAM 2 – A1: QUESTION WITH ANSWERS 2023 1 Which of the following best describes positioning? A) dividing the market into smaller, meaningful groups of customers B) a promise to a group of customers C) evaluating and identifying a meaningful group of customers to serve D) creating a unique offering to provide customer value E) identifying a clear and distinct place in the customer's mind that the brand or company should occupy relative to the competition 2) W...

Marketing 301 Final (Francesca Valsesia) with 100- correct answers(graded A+)

MARKETING 3010 EXAM #3 QUESTIONS AND ANSWERS why do firms create new products? - CORRECT ️️ changing customer needs market saturation managing risk through diversity fashion cycles improving business relationships what is the diffusion of innovation - CORRECT ️️ the process by which innovation spreads time of adaptation of the innovation factors affecting product diffusion - CORRECT ️️ compatibility, observability, trial ability, relative advantage compatibility - CORRECT ...

Marketing 3010 exam 2 with correct answers geographic segmentation - CORRECT ️️ the grouping of consumers on the basis of where they live demographic segmentation - CORRECT ️️ the grouping of consumers according to easily measured, objective characteristics such as age, gender, income, and education psychographics - CORRECT ️️ used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them ch...

Marketing 3010 Exam 2 (Kenneth white GSU) Questions and Answers Foreign Corrupt Practices Act - CORRECT ️️ a law passed by the US congress in 1977 that prohibits US firms from paying bribes to foreign officials NAICS Codes - CORRECT ️️ codes used to identify groups of firms in similar lines of business Outsource - CORRECT ️️ contract with an outside firm to produce goods or services rather than to produce them internally Negotiated Contract Buying - CORRECT ️️ agreeing to...

Marketing 301 - Final Exam Study Guide With Correct Answers.