Mark3000 exam 4 grantham - Study guides, Class notes & Summaries

Service - any intangible offering that involves a deed, performance, or effort that cannot be physically possessed: intangible customer benefits that are produced by people or machines and cannot be separated from the producer Customer Service - specifically refers to the human or mechanical activities firms undertake to help satisfy their customers' needs and wants Intangible - a characteristic of a service; it cannot be touched, tasted, or seen like a pure product can Inseparable - a...

MARK3000 Exam 4 Grantham Questions and Answers | Latest Update | 2024/2025 | 100% Verified What is the role of brand consistency in marketing? It ensures that all brand communications and materials align with the brand’s identity and values. How can a business effectively use customer segmentation for product development? By tailoring products to meet the specific needs and preferences of different customer groups. What is the impact of using data analytics in improving mark...

MARK3000 EXAM 1 Grantham Ch 1, 4,5,6,9 | Latest Update | 2024/2025 | Graded A+ What is the significance of brand equity in marketing? It represents the value a brand adds to a product or service through customer perception and loyalty. How does a marketing mix differ from a marketing strategy? The marketing mix consists of the 4 Ps (product, price, place, promotion), while the marketing strategy encompasses the overall plan to achieve marketing goals. What is the role of a cus...

MARK3000 Exam 2-Grantham Questions with 100% correct Answers Marketing Research - Correct ️️ set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas Why is research important to marketers? - Correct ️️ - helps reduce some uncertainty - provides a crucial link between firms and their environments (enables them to be more customer oriented) - can constant...

MARK3000 Exam 4 Grantham Exam Study Guide. Service - answerany intangible offering that involves a deed, performance, or effort that cannot be physically possessed: intangible customer benefits that are produced by people or machines and cannot be separated from the producer Customer Service - answerspecifically refers to the human or mechanical activities firms undertake to help satisfy their customers' needs and wants Intangible - answera characteristic of a service; it cannot be touch...