Mark3000 exam 4 g - Study guides, Class notes & Summaries

Service - any intangible offering that involves a deed, performance, or effort that cannot be physically possessed: intangible customer benefits that are produced by people or machines and cannot be separated from the producer Customer Service - specifically refers to the human or mechanical activities firms undertake to help satisfy their customers' needs and wants Intangible - a characteristic of a service; it cannot be touched, tasted, or seen like a pure product can Inseparable - a...

MARK3000 Exam 4 Grantham Questions and Answers | Latest Update | 2024/2025 | 100% Verified What is the role of brand consistency in marketing? It ensures that all brand communications and materials align with the brand’s identity and values. How can a business effectively use customer segmentation for product development? By tailoring products to meet the specific needs and preferences of different customer groups. What is the impact of using data analytics in improving mark...

MARK3000 Exam 4 Grantham Exam Study Guide. Service - answerany intangible offering that involves a deed, performance, or effort that cannot be physically possessed: intangible customer benefits that are produced by people or machines and cannot be separated from the producer Customer Service - answerspecifically refers to the human or mechanical activities firms undertake to help satisfy their customers' needs and wants Intangible - answera characteristic of a service; it cannot be touch...