Gsu mk 3010 - Study guides, Class notes & Summaries

GSU MK 3010 exam 2 terms questions with correct answers

GSU MK 3010 Final Exam Review with Questions and Answers Answers Latest. PERSONAL SELLING - Correct Answer-direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - Correct Answer-communicating with large numbers of potential customers at the same time. ADVERTISING - Correct Answer-any paid form of nonpersonal presentation of ideas, goods, or services by an identif...

GSU MK 3010 Final Exam Review 2023 Questions and Answers

GSU MK 3010 Final Exam Review with Questions and Answers Answers Latest. PERSONAL SELLING - Correct Answer-direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - Correct Answer-communicating with large numbers of potential customers at the same time. ADVERTISING - Correct Answer-any paid form of nonpersonal presentation of ideas, goods, or services by an identif...

GSU MK 3010 Final Exam Review with Questions and Answers Answers Latest. PERSONAL SELLING - Correct Answer-direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - Correct Answer-communicating with large numbers of potential customers at the same time. ADVERTISING - Correct Answer-any paid form of nonpersonal presentation of ideas, goods, or services by an identif...

business and organizational customers - ANSWER any buyers who buy for resale or to produce other goods and services purchasing managers - ANSWER buying specialists for their employers multiple buying influence - ANSWER several people share in making a purchase decision--perhaps even top management buying center - ANSWER all the people who participate in (or influence) a purchase requisiton - ANSWER a request to buy something

PERSONAL SELLING - ANSWER direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - ANSWER communicating with large numbers of potential customers at the same time. ADVERTISING - ANSWER any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor. SALES PROMOTION - ANSWER those promotion activities—other than advertising, publ...

GSU MK 3010 Exam 2 with complete solutions

business and organizational customers - ANSWER any buyers who buy for resale or to produce other goods and services purchasing managers - ANSWER buying specialists for their employers multiple buying influence - ANSWER several people share in making a purchase decision--perhaps even top management buying center - ANSWER all the people who participate in (or influence) a purchase requisiton - ANSWER a request to buy something purchasing specifications - ANSWER a written description...