Geographic segmentation - Study guides, Class notes & Summaries

Question 1 Not yet answered Marked out of 1.00 Flag question Question text What is the purpose of a SWOT analysis? a. To identify strengths and weaknesses b. To estimate sales volume c. To determine market potential d. To -establish a marketing plan Question 2 Not yet answered Marked out of 1.00 Flag question Question text Who innovates within the franchise system? a. Franchisor b. Franchisee c. Both the franchisor and the franchisee d. A third par...

MARKETING IN THE DIGITAL ERA D373 WGU OA EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Target customers - CORRECT ANSWER - Customers based on a predefined geographic boundary Market segmentation - CORRECT ANSWER - Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic - CORRECT ANSWER - Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitud...

UCF MAR 3023 Exam 3 Review (Ch. 9 -13 Study Guide) Questions and Answers Already Passed What are the 5 steps of STP Analysis? 1. Establish Strategy or Objectives 2. Use Segmentation Methods 3. Evaluate Segment Attractiveness 4. Select Target Market 5. Identify and Develop Positioning Strategy Step 1: Establish Overall Strategy or Objectives The first step in the segmentation process is to articulate the vision or objectives of the company's marketing strategy clearly. The segmen...

Marketing Segmentation correct answers Process of grouping customers into relatively homogeneous segments Customers within a segment respond similarly to the marketing effort directed at them Criteria for Effective Segmentation correct answers Measurable Accessible Durable Substantial Unique Needs Effective Segmentation--Measurable correct answers Individuals can be assigned to a segment and counted Effective Segmentation--Accessible correct answers Individuals in the segment ca...

Certified Parks and Recreation Professional (CPRP) Exam 2024 REAL ACTUAL EXAM (ALL SOLVED SOLUTIONS). What are the minimum and maximum levels of maintenance standards for Parks and Recreation? Minimum level: Maintain area so it is safe Maximum level: Maximum occupant safety and comfort & a sensation of well-being Routine Maintenance Preserve or improve the appearance of a facility or equipment. Less frequent than housekeeping activities, vary by season and user preference. May be completed...

Love, Swing, Hate Groups correct answers • Firm helps the swing group see the issues/benefits via the eyes of the love group • Don't turn back from the love group • Swing group brings the biggest opportunity to the brand Geographic Segmentation correct answers • Regions, population, size, density Demographic Segmentation correct answers • Age, gender, income, education Psychographic Segmentation correct answers • Personality, lifestyle, motive Behavioral Segmentation c...

Target customers - Customers based on a predefined geographic boundary Market segmentation - Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic - Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and opinions Behavioral - The way customers go through their decision making and buying processes, includin...

marketing - Answer-a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas exchange - Answer-the act of giving up one thing ($, credit, labor, goods) in return for something else (goods, services, or ideas) marketing activities - Answer-buying, selling, transporting, storing, grading, financing, marketing, research, risk-taking value - Answer-A customer's subjective assessment of benefits relative to costs in det...

Certified Parks and Recreation Professional CPRP Exam Actual Test Q&A 2023/Certified Parks and Recreation Professional CPRP Exam Actual Test Q&A 2023 Benchmarking Correct ans - the process of comparing an organization's practices and technologies with those of other companies Rules Correct ans - Specific; direct participants and employees to act in a prescribed manner Policies Correct ans - broad and open to interpretation. Based on circumstances, set direction. Anti-discrimination is an...

who are players in the hotel industry - ANSWER-affiliations operations and independents categorizations used by hotel industry - ANSWER-geographic categories non-geographic categories what affiliations could a single hotel have - ANSWER-chain parent company management company owner asset management company chain - ANSWER-represents hotel brand which is clearly displayed to public and in all interactions STR uses ____ and _____ synonymously - ANSWER-chain and brand parent co...