Comm 370 - Study guides, Class notes & Summaries

Is there a requirement for corporations to be social responsible?no other names for corporate responsibilitycorporate social responsibility corporate citizenship business ethics sustainability 3 P's of CSRpeople, planet, and proft Definition of Corporate Social Responsibilitythe deliberate inclusion of public interest into corporate decision making; "the sum of the voluntary actions taken by a company to address the economic, social and environmental impacts of its business operat...

Agenda Setting Media's role in determining public perception of important issues. PRIMING When media agenda-setting changes the standards that we judge public officials PRIMING Priming is what the media chooses to talk about the most becomes the top of our agenda People are "Cognitive Misers": Hardwired for efficiency Don't want to spend any cognitive energies if we don't have to Will use shortcuts or heuristics if possible to save cognitive information Information processing reso...

The three major ethnic groups in the United States include all of the following except: Native Americans Ethnic minorities constitute what percentage of the U.S. population? One-third What is the largest and fastest-growing demographic group in the United States Hispanics Baby boomers make up about 24 percent of the U.S. population. When were they born? Between U.S. Census Bureau study found that people ages ___ to ___ have more discretionary income than any other group, with media ...

The first step in defining a health campaign to: Define the situation and potential benefits _________ is based on the assumption that people are rational decision makers who make deliberate behavior choices based on how strongly they believe the behavior will yield desirable outcomes and the social Theory of reasoned action According to your book, all of the following are key principles in designing a public health campaign EXCEPT: Appeal to as many people as possible in your message ...

Is there a requirement for corporations to be social responsible?no other names for corporate responsibilitycorporate social responsibility corporate citizenship business ethics sustainability 3 P's of CSRpeople, planet, and proft Definition of Corporate Social Responsibilitythe deliberate inclusion of public interest into corporate decision making; "the sum of the voluntary actions taken by a company to address the economic, social and environmental impacts of its business operat...

Agenda Setting Media's role in determining public perception of important issues. PRIMING When media agenda-setting changes the standards that we judge public officials PRIMING Priming is what the media chooses to talk about the most becomes the top of our agenda People are "Cognitive Misers": Hardwired for efficiency Don't want to spend any cognitive energies if we don't have to Will use shortcuts or heuristics if possible to save cognitive information Information processing reso...

Comm370-FinalExamQuestionswithComplete Answers. Public Relations (def.) - >is the deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its publics. What affects the way stories are written? - >Relationships Reporters are... - >Curious, competitive, deadline driven, not always experts in your subject and not your friends Bad times to meet reporters - >-When they don't know you at all -When something has hit the...

The three major ethnic groups in the United States include all of the following except: Native Americans Ethnic minorities constitute what percentage of the U.S. population? One-third What is the largest and fastest-growing demographic group in the United States Hispanics Baby boomers make up about 24 percent of the U.S. population. When were they born? Between U.S. Census Bureau study found that people ages ___ to ___ have more discretionary income than any other group, with media ...

The first step in defining a health campaign to: Define the situation and potential benefits _________ is based on the assumption that people are rational decision makers who make deliberate behavior choices based on how strongly they believe the behavior will yield desirable outcomes and the social Theory of reasoned action According to your book, all of the following are key principles in designing a public health campaign EXCEPT: Appeal to as many people as possible in your message ...

Quiz 1: Syllabus Quiz Attempt History Attempt Time Score LATEST Attempt 1 less than 1 minute 10 out of 10 Question 1 2 / 2 pts How many exams are there? Question 2 2 / 2 pts How many missed quizzes will negate all extra credit points earned by a student? Question 3 2 / 2 pts How many missed quizzes will result in a full letter grade reduction at the end of the semester? Question 4 2 / 2 pts If a serious illness or emergnecy involving you or your immediate family occu...