Cfre vocabulary exam - Study guides, Class notes & Summaries

accountability the responsibility of the donee organization to keep a donor informed about the use that is made of the donor's gift as well as the cost of raising it. acknowledgement letter written expression of gratitude for gift or service acquisition mailing (prospect mailing) a mailing to prospects to acquire new members advance gifts gifts given or pledged in advance of a public phase of a campaign, the success or failure of a campaign may depend on the size of the...