Busa 4000 exam 1 - Study guides, Class notes & Summaries

BUSA 4000 EXAM 1 QUESTIONS UPDATED 2024 WITH COMPLETE SOLUTIONS When using the process of gradual elimination to screen potential country markets, a researcher should first, __________. - Answer- Obtain general information on macro-level indicators such as population, income, and economic growth Which of the following should be done by a company to internationalize when it assesses market industry potential? - Answer- develop a 3-to-5 year forecast of industry sales for each target market ...

BUSA 4000 Midterm 1 Exam Questions and Answers All Correct Which of the following best characterizes the development of international business? - Answer- It has existed in some form for centuries _______ is the total value of products and services produced in a country over the course of a year. - Answer- GDP Which of the following is provided by the licensor in a licensing agreement? - Answer- a combination of intellectual property and technical information and assistance. How does t...

BUSA 4000 Midterm Exam with Complete Solutions 100% Correct ( Update) Contractual entry strategies - Answer- 1. Licensing - Arrangement in which the owner of intellectual property grants another firm the right to use that property for a specified period of time in exchange for royalties or other compensation. 2. Royalty - A fee paid periodically to compensate a licensor for the temporary use of its intellectual property; often based on a percentage of gross sales generated from the use of th...