Bus 343 midterm sfu - Study guides, Class notes & Summaries

BUS 343 Introduction to marketing midterm study guide solution exam new update Simon Fraser University Strategic Planning - - the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities SWOT analysis - - strengths, weaknesses, opportunities, threats marketing strategy - - identifies target markets and sets marketing mix choices that focus on those markets to build a sustainable competitive advantag...