Buad 332 exam 2 qa 2023 - Study guides, Class notes & Summaries

Refers to the buying behavior of people who buy goods and services for personal use. - Answer- Customer Buying Behavior __________ is the most basic cause of a persons wants and behavior. - Answer- Culture Groups of people with shared value systems based on common life experiences - Answer- Subculture Society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors - Answer- Social class Most important consumer buying organization - A...