Brandr answer to burn - Study guides, Class notes & Summaries

Fashion Branding Final UPDATED Exam Questions and CORRECT Answers where did the concept of a brand originate? - CORRECT ANSWER- Greece where does the word brand come from? - CORRECT ANSWER- The word 'brand' is derived from the Old Norse word 'brandr', which means 'to burn' as brands were and still are the means by which owners of livestock mark their animals to identify them. brand - CORRECT ANSWER- a name, term, sign, symbol, or design, or a combination of them, intended to ide...

CSFRST 2300 Exam Questions with 100% Correct Answers (Definite Pass) Branding Definiton - Answer-A multifunctional process that highlights a proposed value for a product and transforms it into a real consumer experience 11th-16th Century - Answer-medieval guilds late 16th century - Answer-fashion brands begin in textile factories in Australia and Japan 17th century - Answer-brand as a quality guarantor - Answer-Industrial Revolution, goods faster and easier 1820s - Answer-ale...

CSFRST 2300 Exam Study Guide Questions with Correct Answers Equity - Answer-a brands market value is a function of the brands equity that it accumulates:the greater the equity the more valuable the brand. recognizing that a brand delivers something more than a generic product does, equity can be regarded as extra "something" attached to a brand that adds value over and above the objective characteristics of a product. brand manager - Answer-is responsible for analyzing how our brand is p...

CSFRST 2300 Exam Review Questions and Answers (100% Pass) intangible attributes - Answer-abstract brand values trademarks (legal property) - - Brand logos, symbols, slogans and taglines brand structure - Core identity or brand essence can be described as brand's heart, spirit or soul brand functions 3 P's - Answer-= PEOPLE ORIENTED 1. creating experiences for Guests (TARGET MARKET) ngful opportunities for Team Members (EMPLOYEES) 3. high value for Owners (SHAREHOLDERS) ...

CSFRST 2300 Exam Study Guide Questions with Correct Answers Equity - Answer-a brands market value is a function of the brands equity that it accumulates:the greater the equity the more valuable the brand. recognizing that a brand delivers something more than a generic product does, equity can be regarded as extra "something" attached to a brand that adds value over and above the objective characteristics of a product. brand manager - Answer-is responsible for analyzing how our brand is p...

Branding 2300 Exam 1 Questions with Correct Answers Coco Chanel - Answer-wanted to differentiated from Poiret minimalistic branding approach branded DNA and pillars Dior - Answer-excelled in brand extensions and pioneered brand licensing model pierre cardin - Answer-"king of licensing" first couture brand to launch that was ready to wear Biba London - Answer-First fast fashion, art deco style Perry Ellis - Answer-launched first sport and leisurewear designer brand