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A brand is conf - Study guides, Class notes & Summaries

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MKTG 3213- EXAM 2 – QUESTIONS AND ANSWERS

  • MKTG 3213- EXAM 2 – QUESTIONS AND ANSWERS

  • Exam (elaborations) • 25 pages • 2024
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    • MKTG 3213- EXAM 2 – QUESTIONS AND ANSWERS 1. What are the two functions of a brand? - ANS-identify and differentiate 2. What are the two parts that make up a brand? - ANS-Brand Name and Brand Mark 3. Seeing a brand can cause consumers to automatically think of the attributes of the firm. - ANS￾True 4. A "brand" is confined to the physical name or logo associated with the firm. - ANS-False 5. The primary value of a brand for consumers is the: - ANS-reduction of perceived risk 6. The b...
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