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Samenvatting - Introduction to international business
- Summary • 37 pages • 2024
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TWM 15: Develop a well-founded marketing plan to support the creation of value for international customers 
1. Market Research: Analyze international markets, customer segments, trends, and competition. Use tools like PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses. 
2. Customer Needs Assessment: Identify the unique needs and pain points of your international customers. 
3. Value Proposition: Create a val...
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Purchasing and Supply Chain Management
- Summary • 14 pages • 2019
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A summary of the book Purchasing and Supply Chain Management of Arjan J. Van Weele. Chapters 7, 8, 9, 10, 13, 14 and 15. 

A summary of Arjan's book Purchasing and Supply Chain Management. J. Van Weele. Chapters 7, 8, 9, 10, 13, 14 and 15.
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IBL year 3 - International Marketing Management Summary (exam semester 2) (Made by Amy Diemer)
- Summary • 42 pages • 2018
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Summary International Marketing Management (IMM)
IBL year 3 semester 2 block 3 and 4
English

Based on book: GLOBAL MARKETING (Sixth edition)
Author: Svend Hollensen
Publisher: Pearson Education Limited
English 872 pages 
9781292100111 

Chapters: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16


Full exam content summary
Course module code: IBLIMM02R3


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IBL year 3 - Logistics Summary exam semester 2 block 4 (Made by Amy Diemer)
- Summary • 15 pages • 2018
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Summary Logistics
IBL year 3 semester 2 block 3 and 4

Course module code: IBLLOG03R3

Based on the book: Logistics and supply chain management
Author: Martin Christopher
Publisher: Pearson Education Limited
English 288 pages 
5th edition 
978-1-292-08379-7

Chapters: 11, 12, 14, 15, 16
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Logistics Summary - Chapter 11, 12, 14 & 15: Logistics & Supply Chain Management - Martin Christopher
- Summary • 11 pages • 2017
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Clear summary chapters 11, 12, 14 & 15.

Logistics & Supply Chain Management - Martin Christopher.

11 pages.
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English BViUA Unit 1 - 15, All terms
- Flashcards • 101 items • 2017
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