Wpc 150 - Study guides, Class notes & Summaries

In the Wall Street Journal regarding Harley Davidson's repositioning of its marketing strategy, Harley Davidson is: : Returning to making big, expensive motorcycles From Seth Godin's Ted Talk on How to Get Your Ideas to Spread, his primary contention on which products have the best chance of being talked about, what gets shared with others and what gets purchased is most likely correlated with which products are: : Remarkable

WPC 150: How Great Leaders Inspire Action – Exam Review Questions and answers, rated A+ Sinek uses the following examples of leaders to illustrate his main arguments: •Martin Luther King, Jr. •Samuel Pierpont Langley Sinek realized goal-setting was key to inspiration. Specifically, he argued that motivational leaders that set specific, measurable, achievable, realistic, and time bound goals and never give up on them. False Sinek's great discovery was that there is a pattern to...

WPC 150: Supply Chain Management Questions and answers/ What is not one of the reasons that a company might spend money to move their facilities? Better looking building True or False: Time utility is related to Economic utility in that products are made available to customers when they need them. False True or False: An import quota increases the number of products in certain categories a nation can import False True or False: Just-in-Time (JIT) is a production process in which a m...

Corporate Strategy correct answer: The decisions and actions taken to gain and sustain competitive advantage in several industries and markets simultaneously Corporate Strategy addresses where to compete along what 3 dimensions? correct answer: Industry Value Chain through vertical integration Product and Services through diversification Geography through regional, national, or global markets Vertical Integration correct answer: The process in which several steps in the production...