Promotional advertising - Study guides, Class notes & Summaries

Promotional Mix Combination of communication tools 3 tasks of Promotional Mix 1. Inform prospective buyers about the benefits 2. Persuade them to try products 3. Remind them of the benefits they enjoyed IMC Integrated Marketing Communications Hierarchy of effects Master01 | October, 2024/2025 | Latest update 1 | P a g e | © copyright 2024/2025 | Grade A+ - awareness - interest - evaluation - trial - adoption + 'advocacy' stage Awareness Recognize/remember bra...

DECA Performance Indicators Exam Questions with Complete Solutions Explain the concept of market and market identification. - Answer-A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geograph...

Mobile marketing - correct answer Directing advertising and IBP campaigns to consumers' mobile devices. Advertising - correct answer 1.A Paid 2.Mass mediated(not face to face) pt to persuade. Client/sponsor - correct answer Company or organization that pays for the advertising Integrated brand promotion (IBP) - correct answer The use of various promotional tools, including advertising, in a coordinated manner to build and maintain brand awareness, Identity, and preference. ...

Sample Test CAA Questions with Correct Answers In most marketing communication, the power to get attention lies primarily with the _____ . 1. visual 2. audio 3. script 4. copy 5. sound effects - Correct Answer 1 ____________ is designed to build brand and customer relationships 1. Branding 2. Marketing 3. IMC - Correct Answer 2 Nonprofit marketing generates sales and profits. 1. Yes 2. No - Correct Answer 2 The primary advantage of advertising's use of _____is that the c...

. An "artificial being, invisible, intangible, and existing only in contemplation of the law" is the legal definition of a A. corporation. B. franchise. C. partnership. D. sole proprietorship - ANSWER-Corporation. Forming a corporation is like creating an independent entity that will be treated as a person with legal rights, duties, and powers. It can borrow or loan money, buy and sell goods, make contracts, sue or be sued, and perform other business activities. A franchise is a c...

Functional relationships correct answers Limited, ongoing relationships that develop when a buyer continues to purchase a product from a seller out of habit, as long as its needs are met Modular structure correct answers Divides the business into small, tightly knit strategic business units (SBUs), which focus on specific elements of the organizational process Value chain correct answers The process or activities by which a company adds value to a product, including production, marketing, ...

PPAI CAS Exam Study Prep Explain how the promotional products industry came to be - 1789 Washington's commemorative buttons, 1800's calendars and wood items, imprinted horse covers and book bags Summarize the creation and beginnings of PPAI as an organization - 1904 the advertising manufacturer's association began with 12 members, 1912 promo products recognized as a media by advertising federation of America, 1914 first trade show with 32 exhibitors, 1920 advertising specialty asso...

WGU C201 Study Set Latest 2022 Already Graded A Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? Evaluating results What is the result of a company increasing the delegation of authority and the span of control? Increased decision-making authority given to employees Which two key elements does an effective organization include? Human interaction Structure Why does a line organizational str...

MARKETING 351 FINAL CSUF LATEST UPDATE GRADED A+ product life cycle promotional mix the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response AIDA concept and it's appl...

CAA Final Exam Questions and Answers with Complete Solution. Media that offer opportunities for dialogue and two-way conversations between companies and customers, as well as among consumers, are most accurately descnbed as.......... A. intersctive B. engaging C. niche D. addressable E converging - ANSWER A Which of the following most accurately identifies the strength of newspapers and magazines? A. delivering personalized B. creating two-way communication C. delivering information...