Mkt 3340 - Study guides, Class notes & Summaries

MKT 3340 Exam 1 Correct QuestioFormal definition of Marketing - ANSWER process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people The goal of marketing is - ANSWER exchange exchange - ANSWER people giving up something to receive something they would rather have What is the 4 P's of marketing - ANSWER price: exchanging value Place/ Distribution: Delivering value Promotion: communicating value Product: creati...

Population - ANSWER A population is all cases that meet designated specifications for membership in the group Census - ANSWER A census is defined as an accounting of everyone in the population. Defining the Target Population - ANSWER Researchers must be very clear and precise in defining the target population Example: Households in the city limits of Richardson, TX, with one or more children under the age of 18 living at home Sample - ANSWER A sample is a subset of the population that ...

Formal definition of Marketing correct answersprocess of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people The goal of marketing is correct answersexchange exchange correct answerspeople giving up something to receive something they would rather have What is the 4 P's of marketing correct answersprice: exchanging value Place/ Distribution: Delivering value Promotion: communicating value Product: creating valu...

Formal definition of Marketing - Answer-process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people The goal of marketing is - Answer-exchange exchange - Answer-people giving up something to receive something they would rather have What is the 4 P's of marketing - Answer-price: exchanging value Place/ Distribution: Delivering value Promotion: communicating value Product: creating value Customer Value - Answer-th...

What is the nonprofit sector positioned well to be considered an expert source? - ANSWER 1. Level of purity 2. Less powerful 3. They help real people with real problems What are the five qualities of a good expert source? - ANSWER 1. Accessibility 2. Be Cooperative 3. Own a well understood Niche 4. Build a solid track record 5. Be trustworthy What are the biggest mistakes that nonprofits make? - ANSWER 1. Not doing your research: do your due diligence 2. Underestimating the paper...

MKT 3340 Exam 2 Correct Questions & Answers(graded A) PEST Analysis - ANSWER Political, Economical, Social, Technological SWOT Analysis - ANSWER Strengths, Weaknesses, Opportunities, Threats 7 values of ____ - ANSWER excellence, innovation, joy, teamwork, respect, integrity, social profit target markets - ANSWER first stage of the quick and dirty marketing plan Marketing Segmentation - ANSWER involved aggregating targets into groups that have common needs and will respond simil...

MKT 3340 Final(Latest Update 2023-Ch. 11 - ANSWER Which of the following was NOT one of the four types of analysis objectives mentioned in your textbook? - ANSWER Type II analysis Computing the average number of dollars college students have on their credit card balances exemplifies: - ANSWER summarizing _________________ analysis is defined as describing the data in the sample with the use of percentages or averages. - ANSWER summarization Which of the following is appropriate when...

What is the Procedure for Drawing a sample? - ANSWER Step 1: Define the target population - Target population: Section you are interested in studying. Step 2: Identify the sampling frame. Step 3: Select a sampling procedure. Step 4: Determine the sample size. Step 5: Select the sample elements. Step 6: Collect the data from the designated elements Define Target population - ANSWER - Population is denoted by (N) - Researchers must be very clear and precise in defining the target popul...

Ch. 11 - ANSWER Which of the following was NOT one of the four types of analysis objectives mentioned in your textbook? - ANSWER Type II analysis Computing the average number of dollars college students have on their credit card balances exemplifies: - ANSWER summarizing _________________ analysis is defined as describing the data in the sample with the use of percentages or averages. - ANSWER summarization Which of the following is appropriate when the research objective is descrip...

What is the nonprofit sector positioned well to be considered an expert source? - ANSWER 1. Level of purity 2. Less powerful 3. They help real people with real problems What are the five qualities of a good expert source? - ANSWER 1. Accessibility 2. Be Cooperative 3. Own a well understood Niche 4. Build a solid track record 5. Be trustworthy What are the biggest mistakes that nonprofits make? - ANSWER 1. Not doing your research: do your due diligence 2. Underestimating the paper...