Mar3231 hopkins - Study guides, Class notes & Summaries
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MAR3231 FSU Hopkins Exam 1
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MAR3231 FSU Hopkins Exam 1
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MAR3231 FSU Hopkins Exam 4.
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MAR3231 FSU Hopkins Exam 4.
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MAR3231 FSU Hopkins Exam 4 with Questions and Correct Answers
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YETI & its competitors - Even though there are competitors in the market, Yeti is 
confident in its overall brand 
What do these companies have in common? 
Michael Kors, Justice, Zulily, Coach, Burberry, Macy's & JC Penny - All of these 
companies are getting sued because of a pricing issue 
- Regards outlet pricing
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MAR3231 Exam 2 Hopkins with Questions and Correct Answers
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Destination Retailer - -Combination of price-orientated, cost-efficient, exclusive 
merchandise, superior customer service. 
-People will drive long distance. 
-Ex: Trader Joes, Ikea, Bass Pro Shop 
-Hopkins Ex: American Girl Store. 
The Wheel of Retailing - -Describes how retailers capture market share and create brand 
value. 
Ex: Kmart
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