Guerilla marketing - Study guides, Class notes & Summaries

Accounts Receivable - ANSWER-the money owed to a firm by its customers assumption sheet - ANSWER-an explanation in a new firm's business plan of the sources of the numbers for its financial forecast and the assumptions used to generate them Balance Sheet - ANSWER-a snapshot of a company's assets, liabilities and owner's equity at a specific point in time break-even point - ANSWER-the point where total revenue received equals total costs associated with the output budgets - ANSWER-...

FINAL EXAM REVIEW The principles and standards that determine acceptable conduct in business organizations are a. social responsibility. b. business strategies. c. business ethics. d. business stances. e. corporate citizenship. Which of the following statements is true regarding business ethics and social responsibility? a. All actions deemed unethical by society are also illegal. b. The concerns of what is legal and ethical do not change over time. c. The terms social responsibility ...

It's a common misperception that a business plan is primarily used for raising capital. - -True -When presenting your plan, you should tailor the information, style, and format of the presentation to the information needs and formatting preferences of your audience. - -True -Your business plan should be designed to be flexible, to allow for rapid adjustments as more information becomes available. - -True -A development strategy includes a schedule that highlights major milestones for t...

WGU D077 Study Guide Integrated Marketing Communications - CORRECT ANSWER-coordinating the promotion mix elements and synchronizing promotion as a unified effort Marketing - CORRECT ANSWER-The Activity, set of institutions, and process for creating, communicating, delivering and exchanging offerings that have value for consumers. Also a business function that identifies, satisfies, and retains customers through a set of activities related to creating, communicating, delivering, and e...

"Let one hundred flowers bloom" - ANSWER-Chairman Mao Zedong's "Let a hundred flowers bloom; let a hundred schools of thought contend". This slogan was used during the period of approximately six weeks in the summer of 1957 when the Chinese intelligentsia were invited to criticize the political system then obtaining in Communist China. It is sometimes suggested that the initiative was a deliberate attempt to flush out dissidents by encouraging them to show themselves as critical of the regi...

An overview of various integrated marketing communication mix, including advertising, public relations, sales promotion, personal selling, direct marketing, trade show marketing, digital marketing, user-generated content, content marketing, influencer marketing, visual merchandising, and guerilla marketing.

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This course provides an overview of promotional management within the framework of integrated marketing communication (IMC), including advertising, public relations, sales promotion, personal selling, direct marketing, trade show marketing, digital marketing, AI marketing, user-generated content, content marketing, influencer marketing, visual merchandising, and guerilla marketing. The course will also examine the process by which promotional or integrated marketing communications programs are p...

This course provides an overview of promotional management within the framework of integrated marketing communication (IMC), including advertising, public relations, sales promotion, personal selling, direct marketing, trade show marketing, digital marketing, AI marketing, user-generated content, content marketing, influencer marketing, visual merchandising, and guerilla marketing. The course will also examine the process by which promotional or integrated marketing communications programs are p...

MGMT 3850 CHAPTER 8 HOMEWORK QUESTIONS AND ANSWERS Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 8 Building a Powerful Marketing Plan 1) ________ is the process of creating and delivering desired goods and services to customers and involves all of the activities associated with winning and retaining loyal customers. A) Marketing B) Personal selling C) Promotion D) Customer service Answer: A Diff: 1 Page Ref: 271 AACSB: Communication Learning Ob...