Gsu mk 3010 - Study guides, Class notes & Summaries

Marketing 3010 Exam 2 (Kenneth white GSU) Questions and Answers

Markup - ANSWER dollar amount added to the cost of products to get the selling price Markup (Percent) - ANSWER percentage of the selling price that is added to the cost to get the selling price Markup Chain - ANSWER the sequence of markups firms use at different levels in a channel - determines the price structure in the whole channel Average-Cost Pricing - ANSWER adding a reasonable markup to the average cost of a product

marketing - ANSWER an organizational function and set of processes for creating, capturing, communication and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders exchange - ANSWER customer gives up time, money, and info; company gives up the good or service history of marketing - ANSWER product -> sales -> market -> value how to become value driven - ANSWER 1. share info across all business functions ...

geographic segmentation -Answer the grouping of consumers on the basis of where they live demographic segmentation -Answer the grouping of consumers according to easily measured, objective characteristics such as age, gender, income, and education psychographics -Answer used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them choose how they occupy their time (behavior) and what underlyi...

Value - ANSWER The benefit a customer receives from buying a good or service. Marketing - ANSWER The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Stakeholders - ANSWER Buyers, sellers, and investors in a company, community residents, and even citizens of the nations where goods and services are made or sold-in other words, any person or organization that...

why do firms create new products? - Answer changing customer needs market saturation managing risk through diversity fashion cycles improving business relationships what is the diffusion of innovation - Answer the process by which innovation spreads time of adaptation of the innovation factors affecting product diffusion - Answer compatibility, observability, trial ability, relative advantage compatibility - Answer compatible with other products in the market, integrates ...

Marketing 3010 Exam 1 Questions and Answers

GSU MTM 3010 Midterm Study Topics Exam with complete solutions

Marketing 3010 Chapter 1 Exam Questions and Answers