Gost hierarchy - Study guides, Class notes & Summaries

Shift in marketing mix - Reach, effectiveness, and efficiency goal of marketing - to create a product/service that sells GOST hierarchy - Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - Customer, competitors, collaborators, company, context Customer marketing model - Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM - recency, frequency, monetary value (as a customer persona)...

Shift in marketing mix - Correct Answer Reach, effectiveness, and efficiency goal of marketing - Correct Answer to create a product/service that sells GOST hierarchy - Correct Answer Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - Correct Answer Customer, competitors, collaborators, company, context Customer marketing model - Correct Answer Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention S...

Shift in marketing mix - Answer Reach, effectiveness, and efficiency goal of marketing - Answer to create a product/service that sells GOST hierarchy - Answer Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - Answer Customer, competitors, collaborators, company, context Customer marketing model - Answer Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM - ...

Shift in marketing mix Reach, effectiveness, and efficiency goal of marketing to create a product/service that sells GOST hierarchy Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's Customer, competitors, collaborators, company, context Customer marketing model Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM recency, frequency, monetary value (...

MGT 6311 Midterm questions and answers well elaborated with 100% success. Shift in marketing mix - correct answersReach, effectiveness, and efficiency goal of marketing - correct answersto create a product/service that sells GOST hierarchy - correct answersGoals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - correct answersCustomer, competitors, collaborators, company, context Customer marketing model - correct answersAwarenes...

reallocating the marketing budget to improve KPI's - Answer- Reach, effectiveness, and efficiency Strategy - Answer- A set of ideas that outline how a product line or brand will achieve its objectives Tactic - Answer- A specific action or method that contributes to achieving a goal. consumer generated content, also know in the industry by its acronym CGC - Answer- accounts for the majority of all content on the internet. In formats such as user reviews, social posts, blogs, and videos....