Geographic segmentation - Study guides, Class notes & Summaries

Marketing in the Digital Era D373 WGU OA Revised Exam Test Questions &Verified Correct Answers < Already Passed>Updated< Target customers - ANSWER : Customers based on a predefined geographic boundary Market segmentation - ANSWER : Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic - ANSWER : Focus on the intrinsic traits the target customer has, such as values, personalities, interests, a...

major segmentation variables (4) - ANS>(1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - ANS>set of customers who are buying the company's product target market - ANS>qualified available market the company decides to pursue available market - ANS>set of consumers who have interest, income, and access to a particular offer potential market - ANS>set of consumer with a sufficient level of interest in a market offer corporate culture - AN...

Market Segmentation - correct answer The process of dividing consumers into groups with similar consumer characteristics and product needs. Market Segmentation - correct answer Allows managers to break the market into small manageable groups, so that firms can tailor their offerings to satisfy different needs and wants. Three Marketing Strategies - correct answer Undifferentiated (Mass Marketing), Differentiated (Product-Variety), Concentrated (Target) Undifferentiated (Mass Marketing) ...

MARK 3321 Final Exam with Complete Solutions Marketing Management Philosophies Four competing philosophies that stronly influence an organization's marketing processes. What are the four marketing management philosophies? Production, sales, market and societal. production orientation A philosophy that focuses on the internal capabilities of the firm rather than on the desires and need of the marketplace. Ex. furniture industry is infamous for diregarding their customers needs. ...

COM 2740 Midterm review Question and answers correctly solved COM 2740 Midterm review What is communication? - correct answer process that people through the use of symbols verbally or non-verbally, consciously or unconsciously, intentionally or non-intentionally generate meanings within and across various cultures and media. transfer of information from sender to receiver What are the different types of segmentation? - correct answer Geographic Demographic psychographic how does co...

Residential Market Analysis and Highest & Best Use Rated A+ An analysis of the market conditions of supply, demand, and pricing for a specific property type in a specific area. (General) Market Study The study of how a specific property is expected to perform in a specific market. It expands on a market analysis by addressing a specific property. (Specific) Marketability Analysis The study of the supply and demand in a specific area for a specific type of property. Market Analysis ...

MGT 6311 Digital Marketing Midterm Question and answers verified to pass MGT 6311 Digital Marketing Midterm Marketing - correct answer The creation and satisfaction of demand for a product or service. Digital Marketing - correct answer Utilizing the internet and other digital channels to drive demand for products and services. Strategy - correct answer A set of ideas that outline how a product line or brand will achieve its objectives. Tactic - correct answer A specific actio...

Psychographic - ️️This market segmenting involves studies of consumers based on their attitudes, lifestyles, and values. Demographic - ️️This market segment refers to statistical data or information concerning a person's age gender income level occupation, etc Behavioral - ️️This type of market segmentation is based on segmenting a market based on segmenting a market based on rate of use, shopping patterns or product benefits Geographic - ️️This market segmentation refe...

Psychographic - ️️This market segmenting involves studies of consumers based on their attitudes, lifestyles, and values. Demographic - ️️This market segment refers to statistical data or information concerning a person's age gender income level occupation, etc Behavioral - ️️This type of market segmentation is based on segmenting a market based on segmenting a market based on rate of use, shopping patterns or product benefits Geographic - ️️This market segmentation refe...

major segmentation variables (4) : (1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market : set of customers who are buying the company's product target market : qualified available market the company decides to pursue available market : set of consumers who have interest, income, and access to a particular offer potential market : set of consumer with a sufficient level of interest in a market offer corporate culture 2 | P a g e : shared experiences, ...