Advertising and promoti - Study guides, Class notes & Summaries

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Advertising and Integrated Brand Promotion 7th Edition by Thomas OGuinn Chris Allen Richard J. Semenik Angeline Close Scheinbaum Test bank Description Reviews (0) Advertising and Integrated Brand Promotion 7th Edition by Thomas OGuinn Chris Allen Richard J. Semenik Angeline Close Scheinbaum Test bank Description 1. Though at one time the creative team consisted of an art director and a single copywriter, today it is composed of art directors, copywriters, media planners, and account pla...

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