Promotional management - Study guides, Class notes & Summaries

DECA Marketing Performance Indicators Questions and Answers Graded A Explain the concept of market and market identification. A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psyc...

ORGB 364 Exam Questions With 100% Correct Answers 2024 Define organizational behaviour - answerOB is the study of what people think, feel and do in and around organizations. Define organizations - answerOrganizations are groups of people who work interdependently toward some purposed Why is OB important? (3) - answero Comprehend and predict work events o Adopt more accurate personal theories o Influence organizational events List opportunities and challenges of technological change - an...

Purdue MGMT 323 Exam 3 Ch. 15-18 100% Pass Marketing Channel Management refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers Supply Chain Management Another term for Marketing Channel Management Wholesalers firms that buy products from manufacturers and resell them to retailers; retailers sell products directly to consumers Virtual Marketing Program promotional strategy that encourages people to pass along a marketing message to ot...

This document contains workings, explanations and solutions to the MNG3702 Assignment 2 (QUALITY ANSWERS) Semester 2 2024 Michelin is a leading French brand and manufacturer of tires and rubber products.The company was founded in 1888 by two Michelin brothers and grew to one of the largest tyre manufacturers in the world, with a market share of 14.8% in 2023. Oddly enough, the company also sells popular travel guides and road maps. They can make or break chefs by the number of Michelin stars th...

forecast - Answer a prediction of future events used for planning purposes time series - Answer the repeated observations of demand for a service or product in their order of occurrence time series pattern: horizontal - Answer nearly flat over time time series pattern: trend - Answer consistently rising or falling time series pattern: seasonal - Answer varies in a repeatable pattern over seasons time series pattern: cyclical - Answer less predictable than seasonal, longer cycle th...

WGU C201 Business Acumen Exam With 100% Correct Answers 2023. Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? - Correct answerEvaluating results What is the result of a company increasing the delegation of authority and the span of control? - Correct answer-Increased number of direct reports per manager Which two key elements does an effective organization include? - Correct answerHuman ...

MGT 103 Bates Final questions and answers 100% correct __% of ticket sales are now Online 50 Price the money or other considerations (think: bartering) exchanged for the ownership or use of a product or service Barter exchanging products and services for other products and services Calculating the Final Price (Formula) List Price - (Incentives + allowances) + Extra Fees College Student ex. Tution - scholarships + books/housing Value (Formula) Percieved Benef...

inventory management - Answer the planning and controlling of inventories in order to meet the competitive priorities of the organization inventory - Answer a stock of materials used to satisfy customer demand or to support the production of services or goods pressures for small inventories - Answer -inventory holding cost -cost of capital -storage and handling costs -taxes -insurances -shrinkage pressure for large inventories - Answer - customer service -ordering cost -setup cos...

Certified Parks and Recreation Professional CPRP Exam Actual Test Q&A 2023/Certified Parks and Recreation Professional CPRP Exam Actual Test Q&A 2023 Benchmarking Correct ans - the process of comparing an organization's practices and technologies with those of other companies Rules Correct ans - Specific; direct participants and employees to act in a prescribed manner Policies Correct ans - broad and open to interpretation. Based on circumstances, set direction. Anti-discrimination is an...

WGU Sales Management D099 Pre-Assessment Questions With Complete Solutions. A retailer is advertising its new product line and has designed a campaign that includes social media advertising, print promotional pieces, online promotions, and a special product launch event. Which concept is the retailer using to promote its new product line? Relationship selling Integrated marketing communications Buyer journey Marketing research Integrated marketing communications A salesperson wants to g...