Persuasive communications - Study guides, Class notes & Summaries

What is *Integrated Marketing Communications (IMC)*? - Answer-Represents the promotion dimension of the four Ps; encompasses a variety of communication disciplines—general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media—in combination to provide clarity, consistency, and maximum communicative impact. What is *Objective-and-Task Method*? - Answer-An IMC budgeting method that determines the cost required to undertake specific tasks ...

ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ mobile marketing - Answer -the new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing advertising - Answer --a communications process/identified source using paid media to reach a selected audience with a persuasive message Criteria: -paid for -delivered via mass media -attempting persuasion *does not include PSAs (noncommercial) Integrate...

Complete Solutions Manual for Business Communication: Developing Leaders for a Networked World, 5th Edition By Peter Cardon, 9781266678684. Full chapters included Chapter 1 to 17. Chapter 1: Establishing Credibility Chapter 2: Interpersonal Communication and Emotional Intelligence Chapter 3: Team Communication and Difficult Conversations Chapter 4: Inclusion in a Diverse Workplace Chapter 5: Global Communication Chapter 6: Creating Effective Business Messages Chapter 7: Improving R...

WGU C208 Change Management and Innovation - pre-assessment Questions 100% Pass Which three individuals within an organization could play the role of change agent ceo consultant employee Which of the eight steps described by Kotter is the first step a change leader takes when implementing a change Establishing a sense of urgency Place the stages of Everett Roger's Diffusion of Innovation model in order from 1 (earliest stage) to 5 (latest stage) knowledge persuasion decision implementation con...

Answers to the key questions of Persuasive Communication.

How will companies reach you with brand messages? - correct answer Acquiring information -companies are trying to keep up with how consumers with how and where consumers want to receive info about their brands Mobile marketing - correct answer communicating with target markets through mobile devices like smartphones/ipad tablet like devices What are advertising and Integrated brand promotion? - correct answer - adv means something different to different people -plays a pivotal ro...

CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the prod...

What is an Attitude? -Single Component Definition -Tricomponent Definition Single Component Definition An attitude is how you feel about something (a person, an issue, etc) Tricomponent Definition -Affect -Behavior -Cognition Persuasion -Another form of social influence; if someone tries to persuade you they are trying to affect you. -less direct, but can still exert powerful influences on behavior -For changes to last, however, we need to change a person's attitud...

VERBAL COMMUNICATION - ANSWER-exchange info through words, listen and understand, speak to be understood. NON-VERBAL COMMUNICATION - ANSWER-communicating without the use of words. PARALANGUAGE - ANSWER-vocal message or notes VOICE - ANSWER-the form of a verb indicating whether the subject is acting or is receiving the action. ACTIVE VOICE: - ANSWER-subject performs the action. More specific, personal, and concise. (I will, I am) PASSIVE VOICE - ANSWER-subject receives the action o...

Communications 303 Intro to Comm Theory Theory ️A set of systematic, informed hunches about the way things work. Theories always involve an element of... ️Speculation Theory is not ️One inspired thought or an isolated idea. What do good theories include? ️A) Some indication of scope. B) An outline/definition of the key terms. What are the three metaphors of theory? ️A) Theories as nets. B) Theories as lenses. C) Theories as maps. Communication ️The relational proc...