Mgt 103 bates final exam - Study guides, Class notes & Summaries

price - Answer-money or other considerations exchanged for the ownership or use of a product or service barter - Answer-practice of exchanging products and service for other products or services rather than for money price equation - Answer-list price -incentives and allowances + extra fees value - Answer-ratio of perceived benefits to price perceived benefits/price value pricing - Answer-practice of simultaneously increasing product and service benefits while maintaining or decrea...

MGT 103 Final Bates Exam Questions And Answers. Verified And Updated. Price - answermoney or other considerations exchanged for the ownership or use of a product or service barter - answerpractice of exchaning products and service for other products or services rather than for money price equation - answerlist price -incentives and allowances + extra fees value - answerratio of perceived benefits to price perceived benefits/price value pricing - answerpractice of simultaneously increasi...

MGT 103 - Bates Final Exam Questions And Answers. Verified And Updated. Non durable goods - answergoods that last a short period of time - consumer and advertising durable goods - answerthings that last for a while - personal and selling Convenience Products - answerItems that the consumer purchases frequently, conveniently, and with a minimum of shopping effort Shopping Products - answerItems for which the consumer compares several alternatives on criteria such as price, quality, or styl...

MGT 103 (Bates) Final Exam Questions And Answers. Verified And Updated. Public service announcements (PSAs) - answerNonprofit orgs - free space or time donated by the media High-visibility individuals - answerCreate visibility for their companies, products, and themselves Increasing the Value of Promotion - answerBuilding long-term relationships Technology - answerFacilitate development of new promotional methods Self-regulation - answerImposing standards that reflect the values of socie...