Marketing 3410 - Study guides, Class notes & Summaries

Marketing 3410 LSU FinalWhat did the Jacksonville Jaguars do to their stadium to sell more tickets? - correct answer They built cabanas with swimming pools in their stadium to sell more tickets. Who is building excitement in Cleveland? Who does he play for? - correct answer Johnny Manziel Cleveland Browns How is Johnny Manziel making money for the Cleveland Browns? - correct answer His jerseys are selling, and more people are buying tickets, which in turn makes money for the team Why ...

marketing 3410 ch 2strategy - correct answer long-term course of action designed to deliver a unique customer experience while achieving its goals. developed by top management strategic business unit - correct answer division of an organization that markets a set of relate offering to a specific target market functional level - correct answer where groups of specialists actually create value for the organization mission - correct answer a statement of the organizations function in socie...

marketing 3410 ch3baby boomers - correct answer born between 1946 and 1964 (ages 71-53) generation x - correct answer born between 1965 and 1976 (ages 52-41) generation y - correct answer born between 1977 and 1994 (ages 41 to 23) culture - correct answer the set of values, ideas, and attitudes that are learned and shared among members of a group gross income - correct answer the amount of money a person makes in a year disposable income - correct answer money consumer has after p...

marketing 3410 ch 1customer needs vs wants - correct answer needs are when a person feels deprived of basic necessities while a want is shaped by knowledge, culture, and personality. a marketer tries to satisfy both. environmental forces - correct answer social, economical, technological, competitive, and regulatory forces marketing mix - correct answer product, price, place, promotion, all of which are controllable factors customer value - correct answer quality, price, convenience, on...

Chapter 7 Marketing 3410Keys to effective sales dialogue - correct answer 1. Are planned and practiced by salespeople 2. Encourage buyer feedback 3. Focus on creating value for the buyer 4. Present value in an interesting and understandable way 5. Engage and involve the buyer 6. Support customer value through objective claims check-backs or response checks - correct answer questions salespeople use throughout a sales dialogue to generate feedback from buyer check-backs commonly employ...

Mkt 3410 sports marketing testIn what amount of time are images created in? - correct answer 1/24th of a second Thin slice - correct answer 10 seconds this is time can get an image of who you are as if we were until you for an hour This is why press can make or break you Leonard fourentte- - correct answer Heisman pose hurt him What did the Coach from Norte dame do? - correct answer Kept cursing to players cut away to commercial What is sagacity and give and example? - correct answ...

MKT 3410 Sports Marketing Personal Brand formula - correct answer (Personality+Performance+Visibility) * Trust Objectives of branding - correct answer Identification Resale Introduce new products Likability - correct answer the emotional impact you have on somebody Will make you marketable!!!!!!! Will then attract the attention of a company Enable you to be able to build a brand that will be good for you in corporate america 38% vocal + 55% visual Two things that you hav...

ADV 3410 Hispanic Marketing MidtermObjective Culture - correct answer -tangible components of a culture -commonly known by others outside of culture -Denotation is public and agreed upon subjective culture - correct answer -The intangible characteristics of a cultural group -mainly known by people in culture -Connotation is the more profound and often hidden meaning of an object or symbol. Why market to U.S. Hispanics? - correct answer -neccessity to US. because of large market size...

MKT 3410 Exam 3 Product Life Cycle - correct answer describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline product class - correct answer refers to the entire product category or industry product form - correct answer pertains to variations of a product within the product class product modification - correct answer involves altering one or more of a product's characteristics, such as its quality, performance, or appearance, to i...

MKTG 3410 Chapter 15Facebook Banner Ads - correct answer Appear on the side of page with related profiles. Company Pages - correct answer official profiles of companies Social Advertising - correct answer Allows friends of friends that liked ads Facebook for Websites - correct answer Link facebook account Search engine Optimization (SEO) - correct answer modifying website to increase organic listings Search Engine Marketing (SEM) - correct answer purchasing paid listing. Imprer...