Marketing 3010 - Study guides, Class notes & Summaries

Marketing - Answer A process by which companies create value for customers and build strong customer relationships to capture value from customers Value - Answer Relationship between a consumer's perceived benefits in relation to the perceived costs of receiving these benefits Perceived value - Answer Benefits - Costs Value proposition - Answer Set of benefits or values that you can deliver to customers to satisfy their needs Fixed costs - Answer Costs that remain constant...

Promotion mix (marketing communication mix) - Answer Specific blend of advertising, public, relations, personal selling, sales promotion, and directing tools that the company uses to persuasively communicate customer value and build customer relationships. Advertising - Answer Any paid form of non personal presentation and promotion of ideas, and goods, or services by an identified sponsor. Sales Promotion - Answer Short-term incentives to encourage the purchase or sale of a product ...

GSU Marketing 3010 Exam 1 (Chp. 1-5)_ Questions And Correct Answers Which of the following represents the basic goal of the marketing concept? (Correct Answer) - satisfying customers at a profit As part of its plans for long-term success, a company that manufactures frozen dinners focuses specifically on making a profit while using sustainably farmed ingredients and compostable packaging that both employees and customers can feel good about. Which of the following best describes the gui...

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GSU Marketing 3010 Exam 1 (Chp. 1-5) with 100% Correct Answers 2023

Marketing correct answers the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Exchange correct answers the trade of things of value between the buyer and the seller so that each is better off as a result Marketing Mix (4 P's) correct answers Product, Price, Place, Promotion Goods correct answers items that you can physically touch Services correct ans...

SASM 3010 Final Exam Questions & Answers 2024 Promotions - ANSWER--Activities designed to stimulate interest in, awareness of, and purchase of a product - Conveys information about the place, price, and product Purpose of sport promotions - ANSWER-- Inform prospective and existing consumers - Persuade them to try or buy the product/service - Inform of benefits Target market considerations - ANSWER-- Promotional planning should be geared towards these groups Promotional Forms of ...

MKT 3010 Exam Questions & Answers Business to Business Marketing (B2B) - CORRECT ️️ the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers B2B vs. B2C - CORRECT ️️ going to publix and buy lemons to make lemonade vs. going to publix and buy lemons to make lemonade that will be used to make lemonade in a stand B2B Markets - CORRECT ️️ res...

Marketing -Answer The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Needs -Answer States of felt deprivation Wants -Answer The form human needs take as they are shaped by culture and individual personality Demands -Answer Human wants that are backed by buying power Market Offerings -Answer Some combination of products, services, information, or experiences offered a ...