M370 midterm - Study guides, Class notes & Summaries
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Marketing Midterm (M370) Terms in this set (120) Marketing	managing profitable customer relationships, and attract new customers by supplying value Needs	States of felt deprivation (ex. water) Wants	The form needs take as they are shaped by cultu
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Marketing Midterm (M370) 
 
 
 
 
 
 
 
Terms in this set (120) 
 
Marketing	managing profitable customer relationships, and attract new customers by supplying value 
Needs	States of felt deprivation (ex. water) 
Wants	The form needs take as they are shaped by culture and personality (ex. Coke) 
Demands	Human wants backed by buying power 
Market offerings	combination of products, services, information or experiences offered to satisfy need or want 
Marketing myopia	Mistake of paying more attenti...
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