Corporate strategy exam - Study guides, Class notes & Summaries

Strategy: A set of goal-directed actions a firm takes to gain and sustain a competitive advantage. Business Strategy: Doing "strategy" within a single business (a single market). Addresses how to compete to create value for consumers within that business. Corporate Strategy: Doing "strategy" across several businesses, which could be different product markets, different stages in value chain, or different countries. Addresses where to compete to create value across businesses. Busi...

STR 581: Ch 8: Corporate Strategy Exam Questions With 100% Correct Answers The steps involves in creating a diversified company's corporate strategy include ______ - answer1. picking new industries to enter and the means for entering them 2. establishing investment priorities 3. leveraging cross-business value chain relationships into competitive advantage Diversifying into new industries ____ - answershould be explored when a single business company encounters dwindling opportunities in...

ADVANCED EXAM QUESTIONS AND ANSWER FOR PRINCIPLES OF MARKETING 17TH EDITION (KOTLER/ARMSTRONG) TESTBANK Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships 1) is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities. A) Benchmarking B) SWOT analysis C) Market segmentation D) Strategic planning E) Diversification Answer: D AACSB: Analyt...

Purdue MGMT 323 Exam 3 Ch. 15-18 100% Pass Marketing Channel Management refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers Supply Chain Management Another term for Marketing Channel Management Wholesalers firms that buy products from manufacturers and resell them to retailers; retailers sell products directly to consumers Virtual Marketing Program promotional strategy that encourages people to pass along a marketing message to ot...

STCO 658 Final Exam 2024 Actual Questions and Answers Graded A has long been the cornerstone of brand-building efforts for many companies. Interactive media Mass-media advertising Online marketing Product placement Personal selling Which of the following statements is true of direct marketing? Traditionally, it has not been considered an element of the promotional mix. It is synonymous with direct mail. The rapid growth of the Internet is discouraging the gr...

RSK 4802 EXAM PACK 2022 JANUARY /FEBRUARY 2016 QUESTION1.1 ai) Risk management is an important process because it empowers a business with the necessary tools so that it can adequately identify and deal with potential risks. Once a risk has been identified, it is then easy to mitigate it. In addition, risk management provides a business with a basis upon which it can undertake sound decision-making. -For a business, assessment and management of risks is the best way to prepare for even...

FMP Leadership and Strategy Exam Questions And Answers Balanced Scorecard - ANS A long-term strategy implementation tool developed by Kaplan and Norton that guides staff by providing measurable goals and feedback Benchmarking - ANS A method of comparing performance of commodities or services against comperable practices of other organizations or industries Best Practices - ANS Techniques, approaches, or methods of conducting business in amanner that had been widely recogni...

INS3705 EXAM PORTFOLIO 2023 (MAY/JUNE) 100% TRUSTED workings, explanations and solutions. For assistance call or whatsapp us on +254 11 003 4399 . QUESTION 1 INSTRUCTIONS Answer the questions by writing down the correct letter next to the question number (e.g., 1. A) in your examination answer script. Question number Question Mark 1.1 The two major forms of knowledge, tacit and explicit, are distinguished by: a) Grew out of a different knowledge management (KM) root dis...