Aol strategy - Study guides, Class notes & Summaries

near field communication a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when they are within four cm of each other QR code quick response code. a machine readable code like a barcode that can be used to store information like URLs and can be read by an app through the camera of a smartphone. 9 principles of mobile personal, always carried, always on, build in payment, available point of creative inspiration, accu...

Chapter 1 - The World of Advertising and Integrated Brand Promotion TRUE/FALSE 1. Will Smith, the actor, appears on the Late Show With David Letterman to promote his newest action- adventure movie. This is not an example of a successful use of advertising. ANS: T DIF: Moderate REF: p. 9 OBJ: 1-1 TYP: Application 2. Advertising is a paid, mass-mediated attempt to persuade. ANS: T DIF: Easy REF: p. 9 OBJ: 1-1 TYP: Knowledge 3. A company that markets a vitamin supplement produces a commercial ...

near field communication - ANSWER-a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when they are within four cm of each other QR code - ANSWER-quick response code. a machine readable code like a barcode that can be used to store information like URLs and can be read by an app through the camera of a smartphone. 9 principles of mobile - ANSWER-personal, always carried, always on, build in payment, available point of creative i...