Tangible benefits - Study guides, Class notes & Summaries

Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are often used to communicate a s...

Product : The set of features, functions, and benefits that customers purchase. May consist of a combination of tangible and intangible attributes. Marketers think in terms of planning product on three levels: : -Core Product -Tangible Product -Augmented Product Core Product : The primary purpose of the product. Why the customer buys it (ex. Pen for writing). Tangible Product : The specific features that are part of the product. Can be tangible/intangible (ex. color, style, price)...

Core Product Benefits - basic level of benefits that the product has to offer to fit into the product category (ex. drill must drill holes) Expected Product Benefits - beyond the core benefits that consumers expect from the product (ex. durability, warranty, reliability, fair price, etc) Augmented Product Benefits - beyond what customer expects & thus beyond what the competition provides (ex. replacing a 30 year old drill, Ford app) Product Features - aspects that are built in to the produ...

TEST BANK Enterprise Risk Management S - The Marketplace to Buy and Sell your Study Material 1 RSK2601 TEST BANK Question 1 Which one of the following is a benefit of effective risk and opportunity management? 1) Improved profit certainty 2) Increased shareholder value 3) Increased stakeholder confidence Correct option 3 4) Lower economic returns Explanation Improved cost certainty, sustainable shareholder value, increased stakeholder confidence and higher economic returns...

AINS 103 Test Questions And Answers All Verified Workers compensation benefits include which one of the following? Rehabilitation benefits 3 multiple choice options When a clothing manufacturer decides to expand the sale of its clothing line by offering internet purchases, it creates new exposures not otherwise covered, or not fully covered, by a traditional policy. These include Loss or damage caused by computer viruses. 3 multiple choice options Which one of the following s...

BUSML 3250 Exam 3 Latest Update Already Passed product a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value good has tangible attributes that a consumer's five senses can perceive nondurable good an item consumed in one or a few uses, such as food products and fuel durable good a good that usually lasts over many uses, such as appliances, cars, and ...

BA 303 Exam #2 Practice Questions and Answers 100% Pass Product - Correct Answer ️️ -The set of features, functions, and benefits that customers purchase. May consist of a combination of tangible and intangible attributes. Marketers think in terms of planning product on three levels: - Correct Answer ️️ -- Core Product -Tangible Product -Augmented Product Core Product - Correct Answer ️️ -The primary purpose of the product. Why the customer buys it (ex. Pen for writing). Tan...

1) Which of the following is true with regard to products? A) The quality of products is far more difficult to measure than that of services. B) Products do not include experiences, organizations, persons, places, and ideas. C) Products are not meant for sale in the market. D) Products include services, events, persons, places, organizations, ideas, or a mixture of these. E) Products refer to only those activities that are essentially intangible. Ans: D) Products include services, events...

CHAPTER 9: methodology - a set of policies, procedures, standards, processes, practices, tools, techniques, and tasks that people apply to technical and management challenges waterfall methodology - A sequence of phases in which the output of each phase becomes the input for the next prototyping - a modern design approach where the designers and system users use an iterative approach to building the system discovery prototyping - builds a small-scale representation or working model of the ...

Workers compensation benefits include which one of the following? Rehabilitation benefits 3 multiple choice options When a clothing manufacturer decides to expand the sale of its clothing line by offering internet purchases, it creates new exposures not otherwise covered, or not fully covered, by a traditional policy. These include Loss or damage caused by computer viruses. 3 multiple choice options Which one of the following supply chain exposures can a business mitigate by carefully wo...